Pytanie
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Managing change in the natural health and beauty business
Romy Fraser is a successful businesswoman – founder of Neal’s Yard Remedies, a natural health-and-beauty product maker in Covent Garden, London.The company sells its products in at least two dozen countries, but at the beginning, running an international business wasn’t Romy’s plan / planning. In 1981, a friend asked her to set up the shop as part of his natural food business, and she was engaged / engaging by the idea. She took a financial risk / risky, borrowing £18,000 to open the shop. After three years, the loan was paid off, and Romy took another loan to improve / improvement their production facilities, opening a small factory in another part of London, and also another shop. The beneficial / benefits of the expansion were immediate. To grow the business further, Romy and some of her employees created and implementation / implemented a franchise agreement, and the business grew even more. Through all of the amazing change and growth of the business, Romy has proved to be extremely adapt / adaptable, running a tiny shop and then a successful international business, all with great skill.
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